Signal vs. Noise

If you haven't stumbled across this blog yet, then you have a lot of catching up to do. I've become a blog reading junkie over the past few months and this one has turned into a 'must read' for me. These guys are straight-forward, no BS and get shit done. At any rate, this is one of their latest posts that I thought would be an interesting read for most everyone... http://37signals.com/svn/archives2/palais_ideal.php